Social networking and CSR rescue businesses amid tight financial conditions
Arab News reports that almost half of the companies in the UAE are using social media as a mainstream marketing tool amid tight financial conditions, according to Regus, workspace solutions provider.
Another survey revealed that 90 per cent of companies believed that credible CSR programs can enable them to build and maintain a strong reputation.
About 51 per cent of firms organize, connect to or manage customer groups via social networks. About 54 per cent of firms use social networks to find out useful business information. However, only 22 per cent of respondents found new employment through social networking, said the survey.
While 80 per cent asserted that CSR can attract new customers and foster innovation, more than 70 per cent believed that CSR can help capture new markets and market share, said SAG, an international alliance of sustainability strategists and specialists.
More than 60 per cent of the respondents were from the UAE and the rest were from Saudi Arabia, Bahrain, Oman, Qatar, Yemen, Jordan and Egypt.